Florida Remains the #1 Destination for Domestic Tourism
Florida Remains the #1 Destination for Domestic Tourism Governor Ron DeSantis announced that VISIT FLORIDA data shows that Florida has maintained its position as the #1 domestic tourist destination in the United States and remained a top destination for international visitors (ranking #2 in the country). In 2023, Florida’s market share of domestic tourists increased to 14.8%, up from 13.8% in 2022. This surge in market share represents the largest increase of any state, underscoring Florida’s appeal to travelers from across the country.
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